07.04.2017
Strategic Alliance with Design Go in the U.S.
Strengthening alliances to create new opportunities in the US market
design go & skross at a fair

April, 2017. Strengthening alliances to create new opportunities in the US market: the Swiss company WorldConnect AG, brand owner of SKROSS®, and Design Go Ltd, global leader in travel accessories with their brand Go Travel®, have signed a bilateral strategic cooperation to align their respective activities and aspirations for the US market.

This formal collaboration will see an exclusive distribution of SKROSS® products by Design Go across the United States. US retailers will be able to incorporate the SKROSS® high-end adapter assortment into Go Travel’s extensive product range of travel accessories.

The primary goal of this cooperation is to offer US retailers access to one single source of travel related products from two global leading complementary brands by simplifying the buying and logistic process, whilst also ensuring effective channel management. This strategic alliance allows SKROSS® to immediately leverage the strength and infrastructure of Go Travel’s established US distribution program.

The official launch of the partnership took place at the International Travel Goods Show in Las Vegas, April 5th -7th, where SKROSS® products were presented at the Design Go booth for the first time. Executives of both companies attended the show to explain to existing and potential new customers the benefits and opportunities of this new agreement.

Photo: (from left to right) David Lomas (Managing Director Design Go Ltd), Sam Gerber (Managing Partner and Head of Sales & Marketing WorldConnect AG), Rodolfo Müller (Duty Free & Travel Retail Manager WorldConnect AG), Christian Ernst (Managing Partner and CEO WorldConnect AG), Glenn Rogers (Vice Chairman Design Go Ltd)