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29.08.2019
Alpha by SKROSS® – now available
The premium travel adapter ‘Alpha by SKROSS®’, launched earlier this year in May at TFWA Asia Pacific, is now available at several renowned flagship department stores in Europe’s biggest cities.
Smartech Proposal Deck 2019_
Alpha in Smartech
Jelmoli ZRH

Featured in the Smartech shop-in-shop concept for high-end department stores, Alpha by SKROSS® can now be purchased in some of Europe’s most exclusive stores including Selfridges in London, Printemps in Paris, KaDeWe in Berlin, Jelmoli in Zurich and De Bijenkorf in Amsterdam.

The Smartech concept showcases innovative products, whilst also creating an unforgettable shopping experience for customers. This is achieved through attractive and enticing displays with an experienced and specially trained sales force that consults with consumers and helps to educate on the advantages and benefits of the Alpha by SKROSS®. At the same time, engaging content on modern POS helps to further enhance the customer experience.

Sam Gerber, Managing Partner at SKROSS® is particularly satisfied with this new listing: “The presence at these premium locations, which are highly exclusive and much-frequented at the same time, is great for our brand awareness. In addition, it emphasises the high-end character of the Alpha by SKROSS® and gives an exciting opportunity to present this unique product to consumers who are tech-savvy and place value on qualitative and aesthetic gadgets. It also helps to prepare the ground for a set of new products under the same label that underscore the ambitions of SKROSS to present itself as the most aspirational manufacturer in its sector.”

The Alpha by SKROSS® is available e.g. in the following stores:

  • Selfridges, London
  • Printemps, Paris
  • De Bijenkorf, Amsterdam
  • KaDeWe, Berlin
  • Jelmoli, Zurich
  • Magasin Du Nord, Copenhagen
  • La Rinascente, Milan

Currently in Duty Free and Travel Retail, Alpha by SKROSS® already has presence in Tech & Fly shops in Spain and Belgium operated by Crystal Media, with more listings at other retailers in the DF & TR industry to be implemented within the next weeks.