SKROSSĀ® - History

The company founding

In February 2002, the company WorldConnect AG was founded in Zug, on the basis of one single product: a patented world travel adapter named “Classic”. From its three initial partners, Sam Gerber is still active in the company until today - as Managing Partner and Head of Sales & Marketing.

The first steps

Within a very short time, the World Adapter Classic developed into a worldwide sales hit. Exports into more than 60 countries confirmed that high quality, multifunctional and simultaneously safe and compact travel adapters attract considerable interest all over the world. WorldConnect AG, brandowner of SKROSS®, grew to be a company trading around the world and employing staff in different countries. The SKROSS® range of products has been extended continuously. In addition to the World Adapter Classic, other travel adapters which can be used around the world have appeared in addition to country-specific plugs and USB chargers. In 2008, the company launched the first 3-pole and most compact world travel adapter "PRO". 

Strategic co-operation with Noventa

In 2010, SKROSS® entered into a strategic co-operation agreement with the renowned Swiss company “Noventa”. Noventa is with around 300 employees a mid-size company specialized in product development, industrialization and production. It produces for such well-known companies as Nestlé, Grohe, CWS and Bernina. Therefore, the production of all SKROSS® adapters was moved from a source in China to Noventa’s ISO 9001 certified factory in Thailand as one of the first steps of the co-operation. Additionally, the headquarters moved from Zug to Diepoldsau in the Rhine valley, which is also the home of Noventa.

Since 2013, Noventa is in control of the majority of shares of WorldConnect, which guarantees all partners and customers an ideal, sustainable and long-term oriented set up.

SKROSS® today

The consistent consideration of international safety standards, which is at the foreground in all product development, and uncompromising compliance with the highest requirements on quality and reliability has established SKROSS® as one of the market leaders over the last few years. The brand is meanwhile represented in more than 100 countries with products available on more than 10’000 Points of Sale worldwide. Recently, SKROSS® has redefined its corporate strategy slightly. The focus of the company activities still lies on selling its patented adapters, but additionally other products covering mobile needs of travellers (such as e.g. chargers, power banks and cables) are being sourced and sold, too.